A Guide to Positive Ageism
WHAT IS AGEISM?
Ageism is a bias against people based on their age and manifests in stereotypes, prejudice and discrimination in many aspects of life.
Evidence shows ageism is widespread in society and can be found everywhere from our workplaces and health systems to the stereotypes we see on TV, advertising and in the media.
WHAT CAN WE DO TO TACKLE AGEISM?
Communicating about ageing and older people in the right way can help to tackle ageism and promote positive and inclusive behaviour in all aspects of life, from our communities and workplaces to the media, social media and political platforms.
We get more – not less – diverse with age (e.g. in terms of income, health, social relationships). It is important to ensure older people’s experiences are reflected in an accurate and inclusive way.
Download the Guide – Challenging-ageism-guide-talking-ageing-older-age
Discover more
Summer Family Holidays: Who Looks After Mum/Dad? For many families, the summer holidays are something to look forward to. But if you’re also caring for an ageing parent or loved one, booking a holiday can bring an unexpected feeling of...
Read more
Good Care Month: Meet Eilidh Douglas
As part of Good Care Month, we’re celebrating the incredible people who make exceptional home care possible. This week, we’re introducing Eilidh Douglas, one of our dedicated Care Managers in Scotland. Since joining The Good Care Group in 2021, Eilidh...
Read more
Home Care Provider of the Year at the HealthInvestor Awards 2026
We are delighted to announce that The Good Care Group has been named Home Care Provider of the Year at the HealthInvestor Awards 2026. This prestigious recognition marks our fifth win at the HealthInvestor Awards, having previously received the award...
Read moreRead why our clients choose us
Awards & accreditations
Talk to us about your care needs
To talk about your care needs, contact one of our friendly advisors.
Calls from landlines are free.